Monday, October 30, 2017

Cybersecurity Questions from Business Leaders

We live and work in a cyber-connected world that keeps businesses in touch with customers, clients, suppliers, marketers, financial resources.  This brings new and exciting benefits.  It also brings risks—risks that we read about in news headlines.  About those cybersecurity risks:  what questions do you want to ask?  What does a business manager who is not in IT need to know?

In the wake of recent breaches of consumer data, articles with good information on how to respond are readily available for individuals:  on-line from the Consumer Financial Services Bureau and state Attorneys General, in letters and messages from financial service companies, as well as from news sources such as the New York Times, Wall Street Journal, and CNN.  

In the aftermath of business-focused scams, such as this year’s WannaCry and Petya ransomware attacks, and following FBI warnings of “spoofing” attacks that mimic internal executives’ instructions, it’s time to talk about the role and responsibilities for all managers and executives in an organization.

What should executives do to keep their companies, their data, their customers safe from cyber-attacks?  What, that is besides tell employees to follow IT’s direction to change passwords regularly and don’t click on unknown links?

We’ve started a list of questions from non-IT business managers.  Send me the questions you have always wanted to ask, and then join us on November 9, at Manhattanville School of Business, to hear the answers.

·         What are current best practices and successful strategies for employee use of personal devices in the workplace, routing business emails to employee phones, ensuring security of confidential business information?

·         After the Equifax breach, consumers are advised to “freeze” their credit bureau accounts.  What should business managers, treasury managers, and business owners learn from the Equifax experience?

·         If the nature of cyber threats are changing rapidly, how can any organization be certain that it’s insurance will cover the breach, hack, ransom or other attack?

·         Let’s talk about the “Internet of things.”  In terms of risks, what does that mean to a business organization – whether for-profit or not-for-profit?

·         Who should be in charge of cyber security in any organization (for-profit, not-for profit, governmental):  Head of IT (e.g., CIO, CTO), head of enterprise risk (e.g., CRO), COO, or someone else?

·         Large cyber breaches or breaches that reveal confidential information can bring bad press.  Realistically, though, how significant is a few days of negative publicity for a company or public agency – when those headlines will soon fade and be forgotten?

·         Why does it take years for companies to assess the extent of cyber hacks?  I’m thinking of Yahoo, which in October 2017 raised the number of accounts exposed in 2013 from 1 billion to 3 billion.  Why is it so hard to figure this out?

What can/should a non-technical manager do improve readiness for and recovery from a cyber-attack?

Send your additional questions to and introduce yourself that evening so we can talk further.

Join the Institute for Managing Risk, the Women’s Leadership Institute, and our panel of experts on November 9 to discuss Cybersecurity: Readiness, Response, Recovery: Protecting Your Company’s Assets and Reputation.  More information and to register see this link.   

Michele Braun
Director, Institute for Managing Risk
Manhattanville School of Business

Tuesday, October 17, 2017

Leadership Deconstructed

Interview with Laura Persky, Graduate Program Director by 

Christina Surrusco M.S Sport Business Management ‘2017.

        CS: What is the makeup of a true leader

LP: Great leaders motivate people to act; to work, to 
give or to play hard and one of the outcomes is that 
they help keep their teamsengaged.  As Jeff Weiner, 
CEO of LinkedIn says “a leader inspires others to do 
great things.” Great leaders are approachable, and 
active in the business by being good communicators 
and demonstrating concern for their employees. 

CS: How essential are these individuals in engaging 
employers and productivity throughout the company?

 LP: Leaders are essential to employee engagement and productivity. Leadership behavior sets the tone for the organization.  An organization needs to have authentic, ethical and positive leadership.   This will set the tone for how others behave.  Positive modeling will be followed as will negative.  For example, when senior leaders interact and say hello to employees, it shows that the employees matter.  Employees need to feel safe to take risks, make suggestions and try new things in order to keep up with the changing consumer needs.    

 CS: How does one go about building dynamic culture and continually promoting this desired environment? 

Laura Persky 2nd from left BCW Attraction Factor panel 10-17
LP: Culture can be set by the leadership and exemplified by how they behave.  When leadership sets a tone of collaboration and empathy then it will be followed. Satya Nadella, CEO of Microsoft explains the importance of leadership example when he says “The C in CEO is for Culture.”   Therefore, it is important to follow through and remedy negative situations where the desired behavior is not demonstrated.  Manhattanville School of Business recently hosted a panel discussion on creating culture and one of the speakers, James Giangrande, shared his insight on developing a positive work environment “leave your ego at the door”.   

 CS: How significant is employee retention and if so, what are some areas leaders can adhere to retaining employees? 
LP: Developing and retaining a positive and motivated staff is key to an organization's success because high employee retention helps develop customer relationships and create positive customer service.  Deloitte LLP, suggests that companies should aspire to the achieve the elements in the Simply Irresistible Organization TM model which includes meaningful work, supportive management, positive work environment, growth opportunity and trust in leadership.  
On the flip side, high employee turnover increases expenses and also has a negative effect on company morale.  Leaders should pay close attention to employee turnover numbers and if there is a problem they need to take an honest look at what is driving the issue.  In those cases, ignorance is not bliss.    


               Click for more information on the M.S. Business Leadership  or the 

                Advanced Certificate in Business Leadership. 

Wednesday, October 11, 2017

Sport Business Management Alumni: where are they now?

Nearing it’s 10th graduating class, the program celebrates all of their alumni and achievements throughout the years. Below are some of remarkable alumni and their comments on the program.

Keith Levinthal, Director of Athletics, Sidwell Friends School
My experience in the Sport Business Management program was transformative. I left each class with new perspectives and ideas that I could bring back to my job the next day. I always felt motivated and energized after spending time with the tremendous faculty in the program.    
My advice for incoming and current students is simple.  Take advantage of the incredible faculty in the program.  Give every class 100 pct of your full attention and treat each class like a job interview.  The faculty are very knowledgeable and influential in the sports business industry and you never know if one of your professors might be able to connect with a potential employer or give you advice in your career.  

The Sports Business Management program continues to have an effect on my career.  I still keep in touch with many of my professors and classmates despite graduating a decade ago.  It is a real benefit to have a network of knowledgeable people that you can call on when you need a favor or advice.”

Julia Winter, Manager, Premium Plus at San Diego Padres
“I loved that M'ville offered small class sizes, giving more access to the talented adjunct professors. All the professors have a wealth of knowledge and an abundance of ties in the sports community; having the ability to not only pick their brain but utilize their networks is a huge advantage.”

Nikhil Kumar, Vice President of Undergraduate Enrollment Management, Manhattanville College 
“The program was structured in a convenient format that allowed me to balance a full-time job, coaching responsibilities, all while going to graduate school. It enabled me to pursue my Masters at my own pace, all while networking with some of the most influential people in the sports industry. From top name sports executives to high profile guest speakers, the program facilitated opportunities to connect with influential people in the sporting world. Additionally, the content of the program was relevant and taught by current practitioners, so I knew that I was gaining knowledge and best practices from industry experts.

I would wholeheartedly recommend this program. The program has the perfect balance of theory and practice, all while encouraging a student to take advantage of the epi-center of the sports marketing industry right around us in metro NY. There is absolutely no reason why a graduate from this program cannot be successful in the sports industry. Manhattanville provides all the tools and access to all the opportunities; you need to either gain entry into the sports industry or to move up in your career. From the courses to the events and from the faculty to the alumni network, the program enables a student to unleash their true potential.

That said, I would like the program to have more of a global, analytical and digital perspective. I think we have elements of this present in the program, but we should tie it all together and leverage our many contacts to continue to make it a pioneer program for the college and the region.”

John Zanzarella, CMO, Silverback Social
"I started the Sports Business Management program at Manhattanville the summer after graduating from Fairfield University. I was working full time and attending class at night. It was an exciting time for me. I was learning from professors with real life experience, and accessing some incredible guest speakers who impacted my future career. One of the biggest benefits for me was the networking. I remain close with many of the other students from my year and have watched them grow the corporate ladder and become decision makers at huge companies. My advice for incoming students is to develop relationships with your fellow classmates. You never know how you will be able to help one another out in the future as your careers grow and evolve.”

Janine Galiotti, Senior Manager, Partnership Marketing at USTA

I had a wonderful experience in the Sports Business Management Program. As a student in the inaugural year of the program, I was a little weary about what to expect. I knew I wanted to work in sports but wasn't exactly sure how this program would help me. It turned out that all of the courses and professors that I had impacted the opportunities that I was offered and my current career, The program exceeded my expectations and I learned about various aspects of sports business that are important as a sports business professional. Being an athlete at Manhattanville I thought I was "in the know" of all things sports but the business side of it goes way beyond what you learn on the field and this program afforded me the opportunity to learn about the operations, the legal side, the economic side, the management side, etc. 

My biggest piece of advice that I have for incoming and current students who want to work professionally in sports is to network. I know that it is often said but it is so true. In sports business, everyone is somehow connected and the more opportunities you have to get in front of professionals in different fields, the greater chance you have of getting your foot in the door. It is not an easy field to just walk into but through LinkedIn, informational interviews, volunteer opportunities, internships etc. you will meet so many people and be privy to so many more opportunities. 

If it wasn't for the Manhattanville Sports Business Management program, I wouldn't have taken the career path that I am currently on. I was fortunate to receive an internship at Madison Square Garden through the program. This then led me to a dream job at the New York Yankees. Not only was this because of my internship, but Manhattanville's program offered trips to meet with business professionals in which I met an executive there, networked, stayed in touch and eventually worked for him right after graduation! Now, in my current role as a Senior Manager for the USTA, I am using a ton of the knowledge that I learned every day in the office and especially in the live event operations at the US Open. This program provided me with the knowledge I needed to not only start as an entry level coordinator but lessons that continue to help me grow in my career 10 years later! 

Devin Pacheco, Vice President, Event and Marketing at United Heroes League
“The SBM program is something that changed my life. I honestly would not be where I am without it. The doors that were opened and relationships that were developed during my time at Manahattanville are ones that could not have happened anywhere else. The proximity to NYC matched with the guest lectures is an asset that is second to none.”

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