Tuesday, September 12, 2017

B-to-b digital marketing is rarely taught in higher education – don’t miss this excellent chance to benefit

September 08, 2017 | By Amanda Jensen

  • Train in b-to-b digital marketing with SiriusDecisions’ expertise and Manhattanville College’s School of Business faculty
  • B-to-b digital marketing is rarely taught in higher education – don’t miss this excellent chance to benefit
  • Interacting with peers and fellow marketers as well as experienced professors adds up to a great learning opportunity
Combining the strengths of different people and organizations often expands the impact of both – far more than either can do on their own. That potential for great results is the energy behind the collaboration between SiriusDecisions and Manhattanville College’s School of Business – as together we offer our joint b-to-b digital marketing course.
This 10-week certification program draws on the teaching and business experience of Manhattanville College’s School of Business faculty, as well as the b-to-b marketing expertise of analysts and primary research conducted at SiriusDecisions, the world’s leading b-to-b advisory firm for sales, marketing and product executives. The course offers a collection of tools, techniques and frameworks for overcoming business challenges and excelling in today’s digital environment. Students will gain experience in meeting real-world challenges to growth and development, as well as the opportunity to refine the skills needed to persuade executives and acquire support for digital marketing initiatives. Using case studies, toolkits, peer review and discussion, and applied activities, students will leave with a best-in-class education on b-to-b digital marketing strategy, processes and tactics.
The course was developed in response to the ubiquity of digital technology in modern business, which has created a set of complex challenges for modern marketers. It offers a chance to interact with peers from across the b-to-b marketing industry, and receive instructor guidance on digital strategy topics.
Taught by a Manhattanville College School of Business professor, the course starts on September 27, 2017, and offers a certification track as well as credit for those who wish to pursue a master’s degree with Manhattanville. SiriusDecisions clients and Manhattanville alumni receive a 10 percent tuition discount. The class is held entirely online and includes group discussion with peers, applied learning activities and instructor feedback.
Students who successfully complete the course will receive a certificate of completion from Manhattanville College as well as the SiriusDecisions B-to-B Digital Marketing certification. For those who apply for the master of science track, the certificate (three credits) can be applied toward the MS in marketing communication management program. The Manhattanville College School of Business helps prepare today’s professionals for tomorrow’s business. Students capitalize on the school’s industry-driven content, convenient accelerated formats, and extensive faculty and alumni network. Graduates and faculty are employed at top companies including Morgan Stanley, MasterCard, PepsiCo, the NFL, Verizon and the New York Stock Exchange.
Click here to visit the course registration page to get started.

Wednesday, August 30, 2017

Passwords for Cybersecurity: How good is your memory?

Updating best practices for managing cyber risks.

I sure hope that the engineers and design managers who design the security protocols for the various systems that I use pay attention to the work of the National Institute of Standards and Technology (NIST)’s Trusted Identities Group.  Specifically, I pray that they will heed the recommendations in June 2017 release of new Digital Identity Guidelines, Authentication and Lifecycle Management (NIST Special Publication 800-63B), section 10.2.1 Memorized Secrets.  “Memorized secrets” are “commonly referred to as a password or PIN.”  By following these recommendations, software security folks stand to make my digital life easier and, apparently, more secure. 

Complexity does not solve all problems.  Usability matters.
For many years I worked for an organization that rigorously enforces computer security:  regular change of complex passwords, shut down desktop and laptop computers every night, no using other’s computers or IDs, regular security training, firewalls, screening software, plus an unknowable number of behind-the-scenes processes.  Absolutely no writing down of passwords.  I ultimately developed a partially-random scheme to remember the ever-changing passwords, although things got easier when various systems were “knit” together so as to need fewer independent log-ins. 

Then one day, we were given encrypted USB (aka “thumb” or “memory”) drives.  These small, secure storage devices made traveling with emergency contact lists and outside presentations easier.  The one drawback was that while permitting 10 or 12 attempts with the password, the cost of failure was absolute:  there were no backdoors, no hints.  Too many mis-entered passwords led to self destruction.  The only recourse was to request a new encrypted thumb drive.  I went through three or four of these drives before deciding to use other approaches.  The “memory” stick appellation became particularly ironic.  Relying on memory for something used infrequently was clearly problematic.

I seem able to retain about a half dozen frequently used passwords or PIN codes, but memory gets inconsistent after that:  Was the first or second character upper case?  Maybe both?  Was the number in the middle of the password string or at the end?  Or both?  Did the password include an ampersand (&), a carrot (^), or an equal sign (=)?  Or does this vendor prohibit non-alphanumeric characters?  And, if I can’t see my data input—to mask it from those looking over my shoulder (in my living room or office?)—I’m good for 4 or 5 characters.  But if the password looks like this “Wh4tT#3h3Ck” you can bet with confidence that I’m going to fat finger it and eventually be locked out.

Yes, secure online access to bank accounts, medical records, email, employer websites, and retailers accounts is convenient.  That is, until you get locked out or frustrated.  Does a small notebook at home listing IDs and passwords strengthen or weaken security?  Compare that risk with recording personally identifiable information (“PII”) such as social security numbers, drivers’ license numbers, mothers’ birth names, graduation years, birthdays, and first pets’ names on potentially hackable databases. 

This is where NIST’s new guidelines can help.  The “Usability Considerations” of section 10 recommend plain language instructions, options for alternative authentication, displayed rather than masked text during password or PIN entry, and simple composition rules (versus forced, mixed characters).  They recommend permitting many more characters so that longer but memorable passphrases can be entered.  The new guidelines also proposes that PINS and passwords not be changed at “arbitrary” fixed intervals—such as monthly or quarterly—but rather, in response to specific threats. 

The Wall Street Journal (August 8, 2017) quotes Paul Grassi, the NIST standards-and-technology advisor who led development of the new guidelines, as saying that the prior recommendations (now deeply imbedded in our digital lives) “actually had a negative impact on usability.”  The article also cites research suggesting that longer, more memorizable passwords may be significantly harder to break than shorter phrases filled with g0Bbled1go0k.  That’s “gobbledygook” translated into passcode.

Changing computer software has to be done carefully.  Changes to security, including authentication protocols, especially so.  NIST’s revised approach is new and so it will take some time—likely several years—for them to ripple through and be applied in the general marketplace.  But I sure hope that the security designers are listening.  The promise of making our digital lives easier and our data more secure has to be irresistible. 

Michele Braun, Director of the Institute for Managing Risk

Stay up to date.  Join the Institute for Managing Risk, the Women’s Leadership Institute, and our panel of experts on November 9 to discuss Cybersecurity: Readiness, Response, Recovery: Protecting Your Company’s Assets and Reputation.  More information and to register see  here.

Wednesday, August 9, 2017

The High Costs of Cyber Attacks

On July 17, 2017, Lloyd’s, the legendary London-based insurance market, released its forecasts of the potential costs of two types of cyber attacks.  The results were headline grabbing:  The July 18, 2017, Financial Times reported that “Lloyd’s warns of $120 billion bill from cyber attack on cloud provider.”  “Extreme assault,” the headline continued, “may outstrip a natural disaster.”

For the past several years, the news media has been full of reports on cyber hacks:  The 2013 theft of credit and debit card data from Target, the 2014 release of stolen emails from Sony Corporation, the alleged 2016 cyber-based interference with U.S. elections now being investigated by Congress, and this year’s WannaCry and Petya ransomware attacks name only a few.  There is no doubt that businesses, nonprofit organizations, and governments benefit from interconnectivity—by access to new markets, client support, shared information, and interpersonal communications.  There is also no doubt that connectivity brings risks and that all firms need to anticipate those risks and consider how to address them.

 When company officials make decisions on where to put resources—which risks to take to build a business and which risks to avoid to sustain a business—they should try to quantify the downside risk as well as the upside potential.  Because cyber technologies are rapidly developing and because potential interconnectivity appears to be endless, it’s particularly hard to quantify all likely cyber risk costs.  This is where the Lloyd’s study becomes helpful.

Lloyd’s, in conjunction with Cyence, a security and economic data modeling firm, assessed two dramatic scenarios.  For a hack that takes down cloud-service providers and their customers, Lloyd’s forecasts direct losses of $5 billion-$53 billion and possible broad economic losses of $16 billion-$121 billion.  For the inadvertent release of vulnerability factors in widely used software, Lloyd’s forecasts possible direct costs of $10 billion-$29 billion.  Real money, real costs.

The value of this study goes beyond its stated goal of helping insurance risk managers better prepare.  It also identifies many risk factors that most companies should consider when developing their own cyber risk plans and deciding on risk mitigation—including insurance, employee training, and technological solutions.  Risks include direct losses and, of course,  replacement/upgrade costs.  Importantly, this study also highlights reputational risks that can damage the ability to retain and develop business.
Identifying risks.  Quantifying risks.  Assessing which risks to take and how to avoid other risks.  All great topics worthy of discussion.

If you live or work in the greater New York City metro area, including Westchester County and southern Connecticut, help guide that discussion by answering a very short survey on what risk topics have value to you and your organization here.
Watch this space for upcoming articles on current risk management topics as well as important new programs from the Institute for Managing Risk at the Manhattanville School of Business where we help you develop your risk savvy!

Michele Braun
Director, Institute for Managing Risk
Manhattanville School of Business

Monday, July 31, 2017

Anthony Moccia wins MSB At Work Photo Promotion


(July 31, 2017) The MSB At Work photo promotion announced Anthony Moccia, M.S. Business Leadership as the grand prize winner of the $100 Amazon gift card.  Anthony works for Wells Fargo in Danbury CT and will be graduating Fall 2017.   MSB prides itself on having students who juggle work or internships and school. 

The other entries included students from across the six graduate degrees and APPEAL programs.  The contest was open to only School of Business students and alumni and the MSB staff voted via survey.  It’s clear MSB is about Getting to Work on Your Future.  Student companies included Mastercard, United World of Sports, Citibank, Octagon, Monefiore, Manhattanville College and the National Hockey League. 

Student photos may be used for MSB promotional purposes.  Check out all the entry photos and the winner on the School of Business Facebook page.

Wednesday, May 17, 2017

Play To Win: Leadership from the Field or Boardroom

The Play to Win: Leadership from the Field or Boardroom event that took place May 9th 2017 6:00-8:00 p.m. Reid Castle was a lively discussion with our panel of women leaders. They helped illustrate how deciding on a strategic approach, then making the right choices to support it, makes the difference between just playing the game and actually winning. 

The discussion was moderated by Sharon Y. Lopez, Founder, Purple Giraffe Productions and had a panel who included Ndidi Massay, Chairperson, New York State Athletic Commission; Denise Povolny, Senior Vice President, Key Bank; Stacey Tompkins, President, Tompkins Excavating.
There were many great highlights from the event. Ndidi stressed “Strong leaders sit with their groups, not by their groups.” Denise said “making sure you are above reproach, do the right thing because it is.” She also gave a little career advice, and said “Never give up, achieve goals with hard work and perseverance, and mentor.”
Please join us for our upcoming 3rd Annual Women’s Leadership Summit –Pursue Your Dreams, on June 8,, 2017 from 8:30 a.m. – 6:00 p.m., at Reid Castle, Manhattanville College. It’s going to be a day filled with inspiration, professional development, and networking with like-minded professional women. For more information and to register online please visit https://community.mville.edu/msb

Ads Inside Post