Tuesday, October 17, 2017

Leadership Deconstructed

Interview with Laura Persky, Graduate Program Director by 

Christina Surrusco M.S Sport Business Management ‘2017.

        CS: What is the makeup of a true leader

LP: Great leaders motivate people to act; to work, to 
give or to play hard and one of the outcomes is that 
they help keep their teamsengaged.  As Jeff Weiner, 
CEO of LinkedIn says “a leader inspires others to do 
great things.” Great leaders are approachable, and 
active in the business by being good communicators 
and demonstrating concern for their employees. 

CS: How essential are these individuals in engaging 
employers and productivity throughout the company?

 LP: Leaders are essential to employee engagement and productivity. Leadership behavior sets the tone for the organization.  An organization needs to have authentic, ethical and positive leadership.   This will set the tone for how others behave.  Positive modeling will be followed as will negative.  For example, when senior leaders interact and say hello to employees, it shows that the employees matter.  Employees need to feel safe to take risks, make suggestions and try new things in order to keep up with the changing consumer needs.    

 CS: How does one go about building dynamic culture and continually promoting this desired environment? 

Laura Persky 2nd from left BCW Attraction Factor panel 10-17
LP: Culture can be set by the leadership and exemplified by how they behave.  When leadership sets a tone of collaboration and empathy then it will be followed. Satya Nadella, CEO of Microsoft explains the importance of leadership example when he says “The C in CEO is for Culture.”   Therefore, it is important to follow through and remedy negative situations where the desired behavior is not demonstrated.  Manhattanville School of Business recently hosted a panel discussion on creating culture and one of the speakers, James Giangrande, shared his insight on developing a positive work environment “leave your ego at the door”.   

 CS: How significant is employee retention and if so, what are some areas leaders can adhere to retaining employees? 
LP: Developing and retaining a positive and motivated staff is key to an organization's success because high employee retention helps develop customer relationships and create positive customer service.  Deloitte LLP, suggests that companies should aspire to the achieve the elements in the Simply Irresistible Organization TM model which includes meaningful work, supportive management, positive work environment, growth opportunity and trust in leadership.  
On the flip side, high employee turnover increases expenses and also has a negative effect on company morale.  Leaders should pay close attention to employee turnover numbers and if there is a problem they need to take an honest look at what is driving the issue.  In those cases, ignorance is not bliss.    


               Click for more information on the M.S. Business Leadership  or the 

                Advanced Certificate in Business Leadership. 

Wednesday, October 11, 2017

Sport Business Management Alumni: where are they now?

Nearing it’s 10th graduating class, the program celebrates all of their alumni and achievements throughout the years. Below are some of remarkable alumni and their comments on the program.

Keith Levinthal, Director of Athletics, Sidwell Friends School
My experience in the Sport Business Management program was transformative. I left each class with new perspectives and ideas that I could bring back to my job the next day. I always felt motivated and energized after spending time with the tremendous faculty in the program.    
My advice for incoming and current students is simple.  Take advantage of the incredible faculty in the program.  Give every class 100 pct of your full attention and treat each class like a job interview.  The faculty are very knowledgeable and influential in the sports business industry and you never know if one of your professors might be able to connect with a potential employer or give you advice in your career.  

The Sports Business Management program continues to have an effect on my career.  I still keep in touch with many of my professors and classmates despite graduating a decade ago.  It is a real benefit to have a network of knowledgeable people that you can call on when you need a favor or advice.”

Julia Winter, Manager, Premium Plus at San Diego Padres
“I loved that M'ville offered small class sizes, giving more access to the talented adjunct professors. All the professors have a wealth of knowledge and an abundance of ties in the sports community; having the ability to not only pick their brain but utilize their networks is a huge advantage.”

Nikhil Kumar, Vice President of Undergraduate Enrollment Management, Manhattanville College 
“The program was structured in a convenient format that allowed me to balance a full-time job, coaching responsibilities, all while going to graduate school. It enabled me to pursue my Masters at my own pace, all while networking with some of the most influential people in the sports industry. From top name sports executives to high profile guest speakers, the program facilitated opportunities to connect with influential people in the sporting world. Additionally, the content of the program was relevant and taught by current practitioners, so I knew that I was gaining knowledge and best practices from industry experts.

I would wholeheartedly recommend this program. The program has the perfect balance of theory and practice, all while encouraging a student to take advantage of the epi-center of the sports marketing industry right around us in metro NY. There is absolutely no reason why a graduate from this program cannot be successful in the sports industry. Manhattanville provides all the tools and access to all the opportunities; you need to either gain entry into the sports industry or to move up in your career. From the courses to the events and from the faculty to the alumni network, the program enables a student to unleash their true potential.

That said, I would like the program to have more of a global, analytical and digital perspective. I think we have elements of this present in the program, but we should tie it all together and leverage our many contacts to continue to make it a pioneer program for the college and the region.”

John Zanzarella, CMO, Silverback Social
"I started the Sports Business Management program at Manhattanville the summer after graduating from Fairfield University. I was working full time and attending class at night. It was an exciting time for me. I was learning from professors with real life experience, and accessing some incredible guest speakers who impacted my future career. One of the biggest benefits for me was the networking. I remain close with many of the other students from my year and have watched them grow the corporate ladder and become decision makers at huge companies. My advice for incoming students is to develop relationships with your fellow classmates. You never know how you will be able to help one another out in the future as your careers grow and evolve.”

Janine Galiotti, Senior Manager, Partnership Marketing at USTA

I had a wonderful experience in the Sports Business Management Program. As a student in the inaugural year of the program, I was a little weary about what to expect. I knew I wanted to work in sports but wasn't exactly sure how this program would help me. It turned out that all of the courses and professors that I had impacted the opportunities that I was offered and my current career, The program exceeded my expectations and I learned about various aspects of sports business that are important as a sports business professional. Being an athlete at Manhattanville I thought I was "in the know" of all things sports but the business side of it goes way beyond what you learn on the field and this program afforded me the opportunity to learn about the operations, the legal side, the economic side, the management side, etc. 

My biggest piece of advice that I have for incoming and current students who want to work professionally in sports is to network. I know that it is often said but it is so true. In sports business, everyone is somehow connected and the more opportunities you have to get in front of professionals in different fields, the greater chance you have of getting your foot in the door. It is not an easy field to just walk into but through LinkedIn, informational interviews, volunteer opportunities, internships etc. you will meet so many people and be privy to so many more opportunities. 

If it wasn't for the Manhattanville Sports Business Management program, I wouldn't have taken the career path that I am currently on. I was fortunate to receive an internship at Madison Square Garden through the program. This then led me to a dream job at the New York Yankees. Not only was this because of my internship, but Manhattanville's program offered trips to meet with business professionals in which I met an executive there, networked, stayed in touch and eventually worked for him right after graduation! Now, in my current role as a Senior Manager for the USTA, I am using a ton of the knowledge that I learned every day in the office and especially in the live event operations at the US Open. This program provided me with the knowledge I needed to not only start as an entry level coordinator but lessons that continue to help me grow in my career 10 years later! 

Devin Pacheco, Vice President, Event and Marketing at United Heroes League
“The SBM program is something that changed my life. I honestly would not be where I am without it. The doors that were opened and relationships that were developed during my time at Manahattanville are ones that could not have happened anywhere else. The proximity to NYC matched with the guest lectures is an asset that is second to none.”

Tuesday, September 12, 2017

B-to-b digital marketing is rarely taught in higher education – don’t miss this excellent chance to benefit

September 08, 2017 | By Amanda Jensen

  • Train in b-to-b digital marketing with SiriusDecisions’ expertise and Manhattanville College’s School of Business faculty
  • B-to-b digital marketing is rarely taught in higher education – don’t miss this excellent chance to benefit
  • Interacting with peers and fellow marketers as well as experienced professors adds up to a great learning opportunity
Combining the strengths of different people and organizations often expands the impact of both – far more than either can do on their own. That potential for great results is the energy behind the collaboration between SiriusDecisions and Manhattanville College’s School of Business – as together we offer our joint b-to-b digital marketing course.
This 10-week certification program draws on the teaching and business experience of Manhattanville College’s School of Business faculty, as well as the b-to-b marketing expertise of analysts and primary research conducted at SiriusDecisions, the world’s leading b-to-b advisory firm for sales, marketing and product executives. The course offers a collection of tools, techniques and frameworks for overcoming business challenges and excelling in today’s digital environment. Students will gain experience in meeting real-world challenges to growth and development, as well as the opportunity to refine the skills needed to persuade executives and acquire support for digital marketing initiatives. Using case studies, toolkits, peer review and discussion, and applied activities, students will leave with a best-in-class education on b-to-b digital marketing strategy, processes and tactics.
The course was developed in response to the ubiquity of digital technology in modern business, which has created a set of complex challenges for modern marketers. It offers a chance to interact with peers from across the b-to-b marketing industry, and receive instructor guidance on digital strategy topics.
Taught by a Manhattanville College School of Business professor, the course starts on September 27, 2017, and offers a certification track as well as credit for those who wish to pursue a master’s degree with Manhattanville. SiriusDecisions clients and Manhattanville alumni receive a 10 percent tuition discount. The class is held entirely online and includes group discussion with peers, applied learning activities and instructor feedback.
Students who successfully complete the course will receive a certificate of completion from Manhattanville College as well as the SiriusDecisions B-to-B Digital Marketing certification. For those who apply for the master of science track, the certificate (three credits) can be applied toward the MS in marketing communication management program. The Manhattanville College School of Business helps prepare today’s professionals for tomorrow’s business. Students capitalize on the school’s industry-driven content, convenient accelerated formats, and extensive faculty and alumni network. Graduates and faculty are employed at top companies including Morgan Stanley, MasterCard, PepsiCo, the NFL, Verizon and the New York Stock Exchange.
Click here to visit the course registration page to get started.

Wednesday, August 30, 2017

Passwords for Cybersecurity: How good is your memory?

Updating best practices for managing cyber risks.

I sure hope that the engineers and design managers who design the security protocols for the various systems that I use pay attention to the work of the National Institute of Standards and Technology (NIST)’s Trusted Identities Group.  Specifically, I pray that they will heed the recommendations in June 2017 release of new Digital Identity Guidelines, Authentication and Lifecycle Management (NIST Special Publication 800-63B), section 10.2.1 Memorized Secrets.  “Memorized secrets” are “commonly referred to as a password or PIN.”  By following these recommendations, software security folks stand to make my digital life easier and, apparently, more secure. 

Complexity does not solve all problems.  Usability matters.
For many years I worked for an organization that rigorously enforces computer security:  regular change of complex passwords, shut down desktop and laptop computers every night, no using other’s computers or IDs, regular security training, firewalls, screening software, plus an unknowable number of behind-the-scenes processes.  Absolutely no writing down of passwords.  I ultimately developed a partially-random scheme to remember the ever-changing passwords, although things got easier when various systems were “knit” together so as to need fewer independent log-ins. 

Then one day, we were given encrypted USB (aka “thumb” or “memory”) drives.  These small, secure storage devices made traveling with emergency contact lists and outside presentations easier.  The one drawback was that while permitting 10 or 12 attempts with the password, the cost of failure was absolute:  there were no backdoors, no hints.  Too many mis-entered passwords led to self destruction.  The only recourse was to request a new encrypted thumb drive.  I went through three or four of these drives before deciding to use other approaches.  The “memory” stick appellation became particularly ironic.  Relying on memory for something used infrequently was clearly problematic.

I seem able to retain about a half dozen frequently used passwords or PIN codes, but memory gets inconsistent after that:  Was the first or second character upper case?  Maybe both?  Was the number in the middle of the password string or at the end?  Or both?  Did the password include an ampersand (&), a carrot (^), or an equal sign (=)?  Or does this vendor prohibit non-alphanumeric characters?  And, if I can’t see my data input—to mask it from those looking over my shoulder (in my living room or office?)—I’m good for 4 or 5 characters.  But if the password looks like this “Wh4tT#3h3Ck” you can bet with confidence that I’m going to fat finger it and eventually be locked out.

Yes, secure online access to bank accounts, medical records, email, employer websites, and retailers accounts is convenient.  That is, until you get locked out or frustrated.  Does a small notebook at home listing IDs and passwords strengthen or weaken security?  Compare that risk with recording personally identifiable information (“PII”) such as social security numbers, drivers’ license numbers, mothers’ birth names, graduation years, birthdays, and first pets’ names on potentially hackable databases. 

This is where NIST’s new guidelines can help.  The “Usability Considerations” of section 10 recommend plain language instructions, options for alternative authentication, displayed rather than masked text during password or PIN entry, and simple composition rules (versus forced, mixed characters).  They recommend permitting many more characters so that longer but memorable passphrases can be entered.  The new guidelines also proposes that PINS and passwords not be changed at “arbitrary” fixed intervals—such as monthly or quarterly—but rather, in response to specific threats. 

The Wall Street Journal (August 8, 2017) quotes Paul Grassi, the NIST standards-and-technology advisor who led development of the new guidelines, as saying that the prior recommendations (now deeply imbedded in our digital lives) “actually had a negative impact on usability.”  The article also cites research suggesting that longer, more memorizable passwords may be significantly harder to break than shorter phrases filled with g0Bbled1go0k.  That’s “gobbledygook” translated into passcode.

Changing computer software has to be done carefully.  Changes to security, including authentication protocols, especially so.  NIST’s revised approach is new and so it will take some time—likely several years—for them to ripple through and be applied in the general marketplace.  But I sure hope that the security designers are listening.  The promise of making our digital lives easier and our data more secure has to be irresistible. 

Michele Braun, Director of the Institute for Managing Risk

Stay up to date.  Join the Institute for Managing Risk, the Women’s Leadership Institute, and our panel of experts on November 9 to discuss Cybersecurity: Readiness, Response, Recovery: Protecting Your Company’s Assets and Reputation.  More information and to register see  here.

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